Commentary

Life's Not So Simple, But Brands Should Be

Life gets complicated, right? Which is why brands try to offer simple, clear intuitive experiences.

And so the brand experts at Omnicom’s Seigal+Gale keep a close watch to award their annual World Simplest Brands awards.

This year’s top-ranked World’s Simplest Brand is Netflix, a first-time winner.

According to S+G, the brand’s “ease of experience, which allows users to stream, pause and resume viewing high-quality content — without commercials or commitments — earns them the top honor for simplicity.”

For this year's awards, Siegel+Gale asked more than 15,000 people across nine countries in the U.S., Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include:

  • 55% of people are willing to pay more for simpler experiences.  
  • 64% of people are more likely to recommend a brand that delivers simple experiences.  

advertisement

advertisement

Howard Belk, co-CEO-CCO at S+G, said: “Our study reaffirms an increasing demand for transparent, direct, simple experiences that make peoples' lives easier. Once again the data proves that simplicity pays."

Here’s this year’s top-10 list:

  1. Netflix
  2. ALDI
  3. Google
  4. Lidl
  5. Carrefour
  6. McDonald's
  7. trivago
  8. Spotify
  9. Uniqlo
  10. Subway

More on the awards can be found here.

Next story loading loading..