Children's Hospital of Wisconsin has tapped Cramer-Krasselt (C-K) to be its media buying agency of record following a formal review. Advantage Media served as the incumbent.
C-K will support the hospital’s primary care, regional clinics and other various initiatives through media buying, placement and analytics.
The agency, which operates its own proprietary programmatic trading desk, will provide a mix of traditional and digital advertising, based out of its Milwaukee operation. Hanson Dodge handles the hospital's creative.