WPP, David Attenborough Launch Climate Change Campaign

Esteemed naturalist David Attenborough is giving a speech at the United Nations summit on climate change in December — and he wants your help crafting it.

Attenborough is working with a group of WPP agencies, including Grey and MediaCom, on a campaign urging people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat.

Attenborough will use the messages to help shape his so-called “People’s Seat Address” at the summit (known as COP24) on December 3.

“We all know climate change is a global problem and that it requires a global solution,” stated Attenborough. “This is an opportunity for people from across the globe, regardless of their nationality or circumstances, to be part of most important discussion of this century: the unprecedented action needed to reach the Paris Agreement targets.”

The summit takes place in Katowice, Poland from Dec. 3-14.
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