Consumers see
connected devices as making their lives better, but they say that smart devices are still too expensive.
On the positive side, 70% of consumers say that getting connected devices set up and
connected to the internet is easy for them, according to a new study.
Most (71%) consumers own a communications-related connected device, such as a smartphone or laptop, according to the
study, comprising a survey of 1,100 U.S. adults conducted by Kantar TNS.
Consumers own a range of connected devices, including entertainment devices like smart TVs (53%), wearables like
smartwatches (21%), connected security systems (16%), home interior devices like smart thermostats (15%) and connected kitchen appliances (15%).
The majority (62%) of consumers say that
connected devices improve their quality of life and 65% say connected devices are making their life more efficient, up from 55% in the study done in 2016.
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New devices are also being adopted by
consumers, with 26% having recently purchased a device that was not previously offered as a connected device. One in four consumers say there are not enough connected devices available on the
market.
However, having more smart devices may not resolve the underlying issue of cost. The majority (65%) of consumers say that connected devices are too expensive.
But even though
they perceive the cost as high, most (75%) consumers say they are happy with the amount of support and special services that are provided with such devices.
And while consumers may feel that
smart devices make their lives more efficient and improve their quality of life, there still have some major concerns.
The majority (70%) of consumers are concerned about their location being
revealed and their personal information being compromised.
Lower product prices will not resolve those issues.