Audi of America returns to the Super Bowl this year with a spot focusing on electric vehicles.
The 60-second spot from Venables Bell & Partners will mark the automaker’s tenth year as an advertiser during the big game. The spot will run in the second quarter and will carry an electrification theme that includes all-new Audi e-tron models.
In response to growing demand, Audi predicts that by 2025, every third Audi sold will be electric.
“We're returning to the biggest advertising stage to let America know that electric has gone Audi,” said Loren Angelo, vice president, marketing, Audi of America, in a release.
"Last fall, Audi introduced its first all-electric production e-tron SUV, followed by the e-tron GT concept debut at the LA Auto Show, signaling an aggressive push into electrification. The big game is a perfect platform to continue the momentum.”
Audi will introduce three battery electric vehicles in the coming three years. The five-passenger Audi e-tron SUV is available now for reservation, and the e-tron Sportback in 2020 and the e-tron GT will follow. In step with global demand, the brand will offer more than 20 fully electric and plug-in-hybrid models before 2025.
Audi has a history of provocative ads on game day -- from sparking conversations on gender equality with “Daughter” in 2017, to shooting for the moon in 2016 with “The Commander," to allowing online viewers to vote on the commercial’s ending in 2013 with “Prom.” The 2017 spot took third place in the USA Today Ad Meter.