Utah's Washington Country Tourism is appointing Cactus as the travel destination's new agency of record. Washington County Tourism’s account is valued at $1.75 million annually and previous advertising was done in house.
Cactus, which partnered with Colorado-based Malen Yantis Public Relations for the pitch late last year, will develop and execute a one-year year marketing plan including all media, digital, strategy, creative and production for the client.
The first quarter of 2019 will be dedicated to brand development and marketing planning with new creative expected to launch in Q2.
The region is home to Zion National Park, the city of St. George and surrounding municipalities, four state parks, and a multitude of year-round adventure offerings, set amidst red rock of the Desert Southwest.