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Marketers Budget Fail To Rise For First Time In Six Years

  • Campaign, Wednesday, January 16, 2019 8:59 AM
For the first time in six years, marketers have signalled an even balance between those expecting budgets to increase and those who fear they will decrease, Campaign writes. The IPA Bellwether figures relate to Q4 2018 and is being put down to uncertainty over Brexit. For the previous six years, there has always been a positive balance, meaning that most expect budgets to grow.

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