Retail Shoppers Like Discount Emails: Report

Consumers welcome emails from retail stores — especially if they contain coupons, according to a study by Fluent Commerce.

Of 5,000 shoppers polled, 64% would visit a nearby store if they were emailed coupons, the report says, according to Chain Store Age. 

In addition, 82% prefer to communicate by email, and 35% check their emails three times a day. However, 42% open only 10% of the retail emails sent to them, and 41% prefer Instagram, Twitter and other social media. 

Gen Z customers are most like to open personalized emails from stores, the article says.

Despite their openness to email and having their shopping patterns noted, 58% of consumers don’t want their location tracked.

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