San Francisco-based ad agency Duncan Channon has acquired A2G, a specialist in experiential, influencer and social marketing. Terms weren’t disclosed.
DC said the acquisition better positions it to offer “truly integrated creative ideas” to reach consumers across paid, earned, shared and owned channels.
A2G Founder, President and Chief Creative Officer Amy Cotteleer joins DC as partner and Chief Experience Officer. In her new role she will lead the creative development of social, influencer and live experiences.
The nearly 15-year-old A2G, based in Los Angeles, has worked for brands like Gap, Nintendo and Citibank. The deal comes on the heels of record annual revenue and 15% growth in headcount for DC last year, according to the agency.
DC CEO Andy Berkenfield said that the acquisition is “about our shared vision to help clients achieve their business goals in the evolving world of integrated marketing. The days of buying attention are dead, and winning brands need to build relationships with consumers online and in real life.”