Cloud solutions offer many benefits -- especially to email marketers -- but they’re not always easy to implement.
“Cloud providers will tell businesses how easy integration will be in moving to their system, but after the sale those businesses are often besieged with problems they didn’t see coming when trying to migrate their data,” states Sky Cassidy, CEO of MountainTop Data, in an advisory released on Monday.
The company points to stats showing that 87% of online marketers use email, and that it is still the number one source for online sales.
However, businesses need deep analytics to track email behaviors and indicators of malicious activity. They also need email security software to counter threats.
Cassidy recommends that brands take these actions when moving to the cloud:
MountainTop Data cites statistics showing that companies plan to spend 24% more on the public cloud this year than they did in 2018. It adds that 13% of companies spend over $12 million a year o it and 50% more than $1.2 million.
Cassidy concludes: “As your company prepares to integrate data into the cloud, insist on reviewing the migration process with the providers before agreeing to any terms. The details are critical to a successful migration.”