Wunderman Thompson Chief Marketing Officer Jamie Gutfreund will be joining Hasbro as Chief Consumer Experience Officer, a new role at the toy marketer.
Staring April 15, she will be based at the company’s Pawtucket, Rhode Island, headquarters and report to John Frascotti, president-Chief Operating Officer.
Gutfreund is tasked with leading the design and implementation of consumer-focused strategies. She will oversee several of Hasbro’s global-marketing functions, including the company’s internal creative agency, the consumer insights organization, and global media management team, among others.
Gutfreund joined Wunderman in 2015 as global CMO.
Prior to that, she was the Chief Strategy Officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division’s acquisition to Deep Focus as CMO. Earlier, she held positions at Expedia, Microsoft and Prodigy.