Consumer Acceptance Of Self-Driving Cars Skyrockets (Down The Road)

Most consumers would prefer to ride in a self-driving car rather than one driven by a person, but that viewpoint is down the road.

A year from now, a quarter of consumers would take a self-driving car over a human-driven one, but in 10 years, it soars to 64% of consumers.

These are among the findings of a study of 5,500 consumers in the U.S., U.K., France, Germany, Sweden and China conducted by Capgemini Research Institute.

Viewpoints differ per country. For example, 30% of U.S. consumers say they would prefer to ride in a self-driving car a year from now, compared to 34% in China and 15% in Sweden.

In 10 years, 64% of consumers overall say they would prefer a self-driving vehicle, with  72% in China, 63% in the U.S. and 51% in France.

The study also surveyed what emotion the thought of a self-driving car invokes. The top emotion was anticipation (59%), followed by surprise (52%), fear (48%), a sense of freedom (47%) and anxiety (46%).

Positive emotions invoked by a self-driving car were highest in China (53%), followed by France (39%), Germany (38%), Sweden 37%) and the United States (36%).

Negative emotions invoked by a self-driving car were highest in the U.K. (35%), followed by the U.S. (33%), Sweden (31%), Germany (30%), France (29%) and China (12%).

More than half (56%) of consumers said they would be willing to pay a premium of up to 20% for a self-driving car while a quarter (25%) would not pay anything extra.

Traditional automakers may have an edge here, since 68% of consumers say they would trust a traditional automaker to produce a self-driving car, compared to 39% trusting a new tech startup.

While optimism for driverless vehicles is relatively high, a lot can change between now and those 10 years from now.

2 comments about "Consumer Acceptance Of Self-Driving Cars Skyrockets (Down The Road)".
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  1. Rick Thomas from MediaRich Marketing, May 10, 2019 at 3:52 p.m.

    Spent time in a self driving Tesla.  I was game.  Now I don't want to be in the game.  The tech industry is fantastic but before rolling these products out to the please finish testing them properly and that percentage will grow,  Until then I'm sticking with my Chevy.

  2. R MARK REASBECK from www.USAonly.US , May 10, 2019 at 5:33 p.m.

    What a complete Moronic Survey.  Hey in a year there is a 25% chance i will buy a refrierator, but in 10 years there is a 64% chance tht i will buy a new fridge> DUH.

    How dumb this is, asking how you will fell about  Auto-tonomous cars in 10 years??
    Take this to the bank.  D.B.A. Dead Before Arrival.  In 10 years the self driving car will be
    delivering groceries , if at all.

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