Nova Scotia Recruits Locals To Expose Region's Hidden Gems

Tourism Nova Scotia and DDB Canada are calling on local residents to become advocates for their province by recommending hidden gems and little-known experiences to #NovaScotiaUNLISTED for a chance to win one of three Google Pixel 3 smartphones.

One participant's photo will appear on of the cover of the organization's 2020 travel guide.  

The campaign will also use celebrity brand ambassadors Colin McAllister and Justin Ryan to encourage their followers to vote for the most interesting lesser-known experiences and places as well as take over Tourism Nova Scotia’s Instagram handle.

A 30-second spot showcasing the region is running across key markets in Canada and in the northeastern U.S.




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