• by Ray Schultz , May 23, 2019

Digital Remedy, a digital marketing technology company, has named David Zapletal as chief innovation and media officer, a newly created C-level position.

Zapletal, a member of Digital Remedy board since 2016, is advancing from his position as EVP of media optimization at the firm. Among other things, he will steer the firm’s compliance efforts, working with internal and external counsel. He will also continue to lead Digital Remedy’s media buying.

Zapletal says he hopes to help clients prepare for the future of ad tech and digital media, while “bringing our offerings into the next decade.”

Digital Remedy serves a client base consisting of advertisers, publishers, and agencies.