• by Sara Guaglione , June 13, 2019

After months of beta-testing, Yahoo Finance has launched a subscription product for retail investors. Called Yahoo Finance Premium, the offering will provide insights using third-party research and analysis and company profiles.

Yahoo Finance Premium membership is $49.99 a month (with a promo offer of $34.99 a month for a limited time for early subscribers). It is available on desktop, iOS and Android.

Yahoo Finance Premium is integrated into the publisher’s existing desktop and app products, so investors can chart, screen and analyze new data sets from those platforms.

“It essentially takes all the tools Wall Street investors use and brings it to the retail investor,” Joanna Lambert, GM, finance, tech and autos, Verizon Media, told Publishers Daily. Subscribers can use the service to chart and measure valuation, portfolio performance, risk and volatility.

Yahoo Finance Premium partners providing third-party data and research include Argus Research, Greenwich.Hr, Nasdaq, Refinitiv, Trading Central, Trea and Yewno.

Audience research and feedback revealed the demand “for a more centralized hub of data sets, research and premium investing tools," in addition to Yahoo Finance’s coverage of business and financial news, Lambert added. 

Research found Yahoo Finance’s audience wanted a specific focus on retail.

“This value-added data provides meaningful insights to individual investors and makes the financial markets more accessible for all,” stated Oliver Albers, senior vice president-head of strategic partnerships for Nasdaq’s Global Information Services.

Yahoo Finance remains free, as does its live bell-to-bell coverage, which began in January. Insights from Yahoo Finance Premium will be integrated into this coverage.

Investors will also have access to a library of research reports from third-party analysts, which they can browse and search. Investment opportunities, based on trending or relevant stocks, are updated daily.

Yahoo Finance has an average of over 100 million worldwide multiplatform visitors each month, according to the company.

Verizon Media has increased its membership programs this year.