L.L.Bean is on a mission to help consumers get the most out of the long summer days by spending more time outside with family and friends.
The retailer is teaming up with Uber in major cities to offer free, on-demand rides to the “L.L.Bean Backyard Campsite,” a pop-up destination that will debut Thursday from 10 a.m. to 6 p.m. in New York’s The Battery. More campsites will follow in Buffalo, NY; Madison, Wis.; and Boston throughout June and July.
The free campsite events aim to serve as an outdoor respite from the city in the summer, featuring such classic summer activities as s'more roasting and yard games, plus an audio experience provided by the National Park Foundation's Parktracks and hands-on activities from L.L.Bean's Outdoor Discovery Program. More stops will be added throughout the summer and will be publicized on the campaign's website.
The effort is part of the “S’more Out of Summer” campaign, under the brand’s “Be an Outsider” platform.
Consumers also can enter to win the “Ultimate Backyard Campout,” which includes a tent, sleeping bags, fire pit, camping attire, and L.L.Bean experts to set it all up. Entries should include a photo of how they and their loved ones, including pets, are enjoying the summer on Instagram, Twitter or L.L.Bean's Facebook using the hashtags #SmoreOutofSummer and #LLBeanContest19.
There are less than 100 days to make summer memories that will last. A survey by L.L.Bean found that four in five Americans say summer passes by too quickly, and more than half feel they don’t have time to truly enjoy it.