PMG, an independent Fort Worth, TX-based digital agency known for
developing "gap technologies" that resolve pain points for its staff and their clients, today unveiled a new, internal "marketing intelligence" platform enabling its team to analyze data, actions and
insights via a single interface.
Dubbed "Alli," the platform was built to understand customer behavior by analyzing "millions of untethered data points across different platforms, and
connect publisher data to internal CRM and business performance data," the agency touts.
"We’re giving
brands a single view of their data so together, we can consistently build campaigns on a very personalized, human level," PMG CEO George Popstefanov states.
PMG said the
platform took "several years" to develop and that it combines four core technology products PMG had been utilizing disparately before.
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