• by Steve McClellan  @mp_mcclellan, June 19, 2019

Cirque du Soleil tapped Empower (working with local partners) to create a launch campaign for its new  show, "VOLTA."  The Chicago-focused campaign includes a nightly series of public art projections interweaving scenes from the show with custom 3D art. A QR code led people to the Cirque du Soleil’s ticketing page and street teams complemented efforts.

Those experiential street projection mapping efforts were followed by a final celebration at Art on theMART,  Click here to sample the work. 

Empower partnered with Chicago Projection Mapping to produce the installations in each neighborhood.