Walgreens Exposes Skin Damage Threat In New Campaign

Walgreens and its agency services team at WPP are raising awareness about sun damage to encourage sales of sunscreen at the drug store chain.

WPP's Grey and production partner Tool used UV imaging to show people the potential damage sun could cause to their skin and filmed their reactions. Their expressions are paired with an original Tierra Whack track with lyrics such as “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.”  

Sample the work here. 

Ads will air on broadcast television and social channels through August.

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