• by Richard Whitman , Columnist, July 11, 2019

As part of its ongoing international expansion effort, UK-based out-of-home agency Talon has acquired digital OOH creative specialist Grand Visual and its campaign management platform QDOT.

Financial terms were not disclosed.

Grand Visual will retain its identity and continue to work autonomously with agencies, media owners and brands, including Warner Brothers, Amazon Studios, Netflix and Spotify.

Existing management remains in place, including founder-CEO Neil Morris, and managing directors Dan Dawson (Grand Design) and Ben Putland (QDOT).

The transaction follows Talon’s purchase of San Diego-based OOH shop Grand Design in March.

Former Omnicom executive Barry Cupples joined Talon in January as Group CEO with a mandate to implement the firm’s global expansion plan.