• by Ray Schultz , July 15, 2019

Amperity, the provider of an AI-driven customer data management platform that can fuel email and other types of campaigns, has snared $50 million in Series C funding.

The round brings total funding to $87 million for the firm.

Participating investors included Tiger Global Management, Goldman Sachs, Declaration Partners (an investment firm backed by David Rubenstein), Madera Technology Partners, Madrona Venture Group, and investor Lee Fixel.

Amperity will use the funds to accelerate development of new offerings and to expand into the financial services, automotive, insurance and healthcare verticals, And it will continue to seek growth in the retail, travel, and hospitality industries. 

The firm helps firms solve problems related to “disparate and inaccurate” while improving their personalization throughout customer journeys, states Scott Shleifer, partner at Tiger Global Management.

It also helps brands access and unify previously unattainable data, the company says.

Amperity serves such brands as Alaska Airlines, Starbucks, The Gap Inc, Moët Hennessy USA, Wynn Resorts, Kendra Scott, and Seattle Sounders. Recently the firm landed several new clients, including Lucky Brand, Planet Fitness, Servco, Topgolf, and Endeavor Drinks.

Amperity launched Stitch and the Customer 360 Database. And it has entered a strategic partnership with Snowflake.

In addition, the firm has named former Tableau executive Lynn Girotto as its first chief marketing officer, and former Facebook engineering leader Aria Haghighias head of data science, it says.