Virtual Assistant Tapped To Drive 'Wicked' Ticket Sales

In partnership with an artificial intelligence platform, Broadway musical Wicked has used a virtual assistant to drive ticket sales.

Through its use of the AI platform, Wicked has seen an increase return on investment of 700%, with the average ticket price selling for 20% higher compared to its weekly average, according to the company.

The AI platform, created in partnership with Satisfi Labs, is integrated with Ticketmaster allowing theatergoers to purchase tickets via a chatbot.

The automated digital assistant includes information on shows, venues, food and beverage options, shopping and parking.

Wicked is using the technology to enhance search-driven metrics to monitor ticketing, traffic and conversion rates for the show.

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