• by Larissa Faw , July 29, 2019

Louis Vuitton Moët Hennessy (LVMH) is awarding Publicis Media as the luxury brand's media agency for the EMEA region following a competitive review. This consolidates the account from its previous array of relationships, including OMD, Zenith, Dentsu Aegis Network (DAN) and Havas Media.

As part of this partnership, Publicis Media will develop a bespoke unit — titled LVMH@Publicis Media — to oversee this 15 market account. This model follows LVMH's Asia-Pacific business, which jumped three years ago from Zenith to the newly formed bespoke L'Atelier practice under GroupM.