• by Steve McClellan  @mp_mcclellan, July 30, 2019

FanDuel, the New York-based, gaming, betting and fantasy sports company has added BBH New York to its agency roster after a formal review.   

The agency will work with its new client on long-term brand strategy, the companies said. It is also tasked with driving new customer acquisition efforts. 

“We are committed to our brand promise of bringing sports fans more ways to win on FanDuel, and BBH NY is an integral partner as we continue to bring that promise to life,” stated Mike Raffensperger, CMO, FanDuel. “Our uniquely engaging sports gaming products are leading the charge during an incredibly innovative moment for the sports industry at large, and it’s crucial that our overarching brand and marketing efforts reflect this.”