• by Wayne Friedman , July 31, 2019

With a potential Nielsen sale of some of its business still in the balance -- its “strategic review” -- the company reported expected modest revenue declines for the second quarter.

Revenues were down 1.2% to $1.63 billion — with much of the decline from its Connect business, its marketing-services business, which sank 3.5% to $772 million.

Nielsen’s Media unit was up 1.1% to $856 million. The bright spot continues to be its TV media measurement revenue from its Total Audience Measurement product, rising 3.5% to $622 million.

Net income was $126 million versus $76 million in second-quarter 2018. Nielsen stock was up 2% to $23.34 in mid-day Wednesday morning trading.

The company expects flat to 1.5% higher revenue for the full 2019 year to around $6.5 billion, with net income at $280 million to $340 million.

David Kenny, CEO of Nielsen Holdings, says the company board is focused on completing its “strategic review” process by its third-quarter financial release in the fall.

Recently, Nielsen said it would be moving its national TV audience measurement processing from traditional on-premise server to the cloud through Amazon Web Services.