Brands can now personalize their emails and other communications based on products on a consumer’s wishlist, SmarterHQ says about a new product called Wishlists & Favorites.
Wishlists & Favorites allows B2C marketers to automate personalized messaging across email, web, ads and mobile push, the company claims.
The objective is to help brands send
relevant messages including “product alerts or holiday gift guides based on items they’ve wishlisted throughout the year,” states Michael Osborne, president & CEO of
SmarterHQ.
SmarterHQ, the provider of a personalization platform, collects favorite product interactions and product and cart views that can be used for segmentation and retargeting, it
says.
According to SmarterHQ, Wishlists & Favorites also enables marketers to:
-- Collect customer wishlist and favorite interactions along with products viewed, carted and
purchased.
-- Identify audiences that have wishlisted and “favorited” products in certain categories or brands.
-- Target shoppers who have favorite products in alert
categories such as price drop and low inventory.
-- Target the products each customer has wishlisted in triggers and promotional sends.
SmarterIQ fills “an existing gap
delivering relevant messages within our customer journey,” states Melissa Durham, director, CRM & loyalty at client DSW.
Durham notes that ““DSW continues to look
for ways to deliver hyper-personalized messages that our customers are expecting.”