In order to give consumers a chance to experience its rugged capabilities, Lexus is partnering with a luxury resort to offer an off-road experience to consumers.
One of the only courses of its kind in the country, the Lexus Off-Road Adventure is debuting at Blackberry Mountain Resort, in Walland, Tennessee. near Knoxville.
Guests of Blackberry Mountain can jump in the driver’s seat of a Lexus GX and hone their off-road driving skills on rugged terrain while taking in the natural beauty of the Great Smoky Mountains.
Drivers will experience the Lexus GX’s technology systems firsthand as they navigate the 90-minute Adventure’s six challenges, including the rock crawl, side tilt and balance beams. A personal Blackberry Mountain Adventure Guide will accompany drivers and provide tips.
Blackberry Mountain is the newest addition to the Lexus Hotel Partner Program, which gives Lexus owners exclusive benefits at resorts across the country.
Blackberry Mountain also offers a courtesy fleet of the latest Lexus vehicles available for a complimentary two-hour test drive.