Houston-based marketing agency 9thWonder has acquired experiential marketing agency The Marketing Consortium. Terms were not disclosed.
TMC founder J.D. Garza has joined the agency as vice president of consumer engagement and will lead a new practice that incorporates digital, social media and public relations with experiential and shopper marketing.
“By adding digital and social media to experiential and shopper marketing, we can create bigger, more integrated and more powerful programs for our clients,” said Garza.
TMC was among the first agencies to combine experiential marketing events with shopper-marketing programs prioritizing sampling and consumer promotions for major advertisers.
As part of the acquisition, Garza is bringing a number of top brands to 9thWonder, including Anheuser-Busch, Keurig, Dr Pepper, Diageo and San Antonio-based supermarket chain HEB.
“In addition to a new capability and great clients, J.D. brings us tremendous experience across industries, from both the agency and client sides,” said Jose Lozano, CEO of 9thWonder. “