SureSale Certified is introducing “Shirley” as the used car certifier's new brand ambassador as part of a new multichannel advertising campaign.
The creative, developed with agency Zimmerman Advertising, features a "relatable" millennial woman explaining the company's services in a testimonial as
well as via an interaction with two potential buyers at a dealership.
The ad is currently broadcast in Louisville, KY and digitally via YouTube pre-roll. It will out to other U.S. markets in the coming months.