Navy Federal Credit Union has selected Interpublic’s MullenLowe and Mediahub as the financial institution's new creative and media agency partners.
FitzCo served as previous AOR.
Now, Navy Federal will work with MullenLowe and Mediahub on the $150 million annual advertising account with a remit that includes national and regional brand strategy, advertising creative content, and media planning and buying.
Agency personnel from MullenLowe and Mediahub’s Boston and New York offices were involved in the review and will be working with Navy Federal’s team, based in Vienna, Virginia.
Kelly Fredrickson, president, MullenLowe Boston and New York, led the pitch.