Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited

by Joe Mandese @mp_joemandese, August 23, 2019

The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has fallen to its lowest percentage since a leading cybersecurity company began tracking them five quarters ago.

“We saw notable declines in the rates of malicious and in-banner ...