Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited
- by Joe Mandese @mp_joemandese, August 23, 2019
The volume of programmatic ads that could be categorized as questionable -- explicitly malicious ones, in-banner video, and ones violating explicit quality criteria -- has fallen to its lowest percentage since a leading cybersecurity company began tracking them five quarters ago.
“We saw notable declines in the rates of malicious and in-banner ...
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