As many are still confused about blockchain technology, Blockchain.com is using William Shatner to humorously raise awareness about the platform's The PIT crypto exchange.
The digital “Don’t get held up. Level up in The PIT” creative, developed by Blockchain's creative agency Oberland, shows the would-be robber Shatner and an accomplice attempting to rob a bank to get cash. After tellers and other hostages inform them that a better way to acquire money is through The PIT, Shatner and his partner share their past frustrations trading bitcoin. The clip ends with the teller recognizing "Bill" from her spin class.
Sample the creative work here.