55+ Demo Now Accounts For More Than Half Of All TV Viewing
- by Joe Mandese @mp_joemandese, August 27, 2019
TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS.
The report notes that the demographic is "one that advertisers rarely seek to reach," and that it's composition of …
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2 comments about "55+ Demo Now Accounts For More Than Half Of All TV Viewing".
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Keep this in perspective. Two factors driving this: an aging population and a decrease in viewing by under 55s. Perhaps more important... this group has the vast majority of discretionary income, and they do PDF file it.
*and they do spend it.