ABC Pushes Big On-Air Promos For New Fall Shows

New fall season promotional efforts for top four broadcast networks are in full swing -- with ABC posting some of the biggest on-air new show promo efforts, according to

For its new crime drama “Stumptown,” ABC has run some 1,212 national/regional airings for the show -- pulling a total of 834 million impressions over the last month, well above all other new TV show efforts for the 2019-2020 TV season.

Two other new ABC shows have also had the benefit of plenty of on-air time: Drama/thriller “Emergence” with 856 airings, 662 million impressions and comedy “Mixed-ish” with 640 airings and 473 million impressions.

As far as prime-time returning shows, ABC has done 111 airings for “Bachelor in Paradise,” garnering 266 million impressions.



For ABC, the overall media value of promos running on its airwaves for the month-long period from August 7 to September 5 was $62.4 million.

CBS has spread its efforts around five new shows -- two dramas and three comedies:

The dramas are “Evil” with 319 airings and 490 million impressions, and “All Rise,” with 349 airings and 456 million impressions. The comedies are “The Unicorn” with 286 airings and 449 million impressions; “Carol's Second Act,” with 156 airings and 286.4 million impressions; and “Bob Hearts Abishola,” with 161 airings and 279.6 million impressions.

Returning show “Elementary” -- coming into its last season --  has had 38 airings and 62 million impressions. The total CBS media value of its on-air promo activities for the period is $53.5 billion.

NBC's new legal drama “Bluff City Law” has had 280 promo airings and 583 million impressions. Upcoming comedy “Perfect Harmony” has had 162 airings and 360 million impressions.

When it comes to returning entertainment shows, “New Amsterdam” tallies 235 airings and 171 million impressions.

“This is Us” has seen 71 airings and 161 million impressions.

Over the last month, says NBC promo brand value is estimated to be $59.0 million.

Fox's new crime drama “Prodigal Son” has had 943 airings, yielding 314 million impressions. Another drama, “Almost Family,” has had 452 airings and 200 million impressions, and “WWE Smackdown Live” has had 573 airings, getting to 104 million impressions.

Fox's big reality TV hit of a year ago -- “The Masked Singer,” returning for another edition -- came in at 708 airings and 268 million impressions.

Fox’s total brand media value over the last month is estimated to be $30.8 million.

1 comment about "ABC Pushes Big On-Air Promos For New Fall Shows".
Check to receive email when comments are posted.
  1. Steve Sternberg from The Sternberg Report, September 9, 2019 at 1:17 p.m.

    But since the broadcast networks foolishly refuse to promote one another's series, much of the promotion you mntion is wasted.  Multiple ads on ABC game and reality shows isn't going to dramatically help a show like Stumptown or Emergece.

Next story loading loading..