• by Melynda Fuller , September 11, 2019

HearstMade, Hearst’s branded-content studio, has tapped Megan O’Grady as its senior vice president, account management. Her role is effective immediately.

In this newly created post, O’Grady will focus on strategy and development. She and HearstMade’s team will work together to drive growth for the studio’s clients.

O’Grady brings more than 15 years of advertising experience to HearstMade. Most recently, she oversaw the strategic and creative arm of an integrated media and performance-marketing team at mcgarrybowen. 

O’Grady started her career at Fallon, working in global advertising. She has also held the post of senior vice president, group account director at Digitas, where she oversaw digital social marketing for American Express.

Hearst Magazine president Troy Young announced O’Grady’s appointment today, noting she is a “results-driven marketer with an innate understanding of what brands are looking for in today’s complex media landscape.” 

Young stated: “Her extensive advertising background and strong client relationships will further accelerate HearstMade’s growth, as we continue to evolve our suite of services across branded content and experiences, including custom publishing, branded activations, video, photography and creative production.”

O’Grady added she is looking forward to creating “cutting-edge, customized programs that deliver meaningful results for marketers and real value to consumers.”

HearstMade has collaborated with more than 350 clients over the last 12 months, launching campaigns that span beauty, fashion, food, automotive, travel and technology.

The studio also serves as a custom-publishing partner. Some of its notable clients include Airbnb, Bumble and REI.

REI announced earlier this year that it will discontinue its print catalog in favor of a new magazine called Uncommon Path, set to launch next week.