Northwell Health, New York State’s largest healthcare network, is appointing Horizon Media as its media AOR.
GroupM's OpenMind served as the incumbent.
“Success today all starts with a clear and effective data strategy. With Horizon, we have a highly collaborative partner working with us to execute against our most critical KPIs and to help us develop a data and analytics approach designed to deliver against these specific business outcomes," says Ramon Soto, senior vice president-Chief Narketing and Communications Officer, Northwell Health.
This selection follows a review led internally by the client, with assistance from Accenture consultants.
A concurrent creative review concluded with the selection of StrawberryFrog, announced in August.
Northwell Health spends an estimated $80 million on advertising each year, but is planning to increase its ad budget to bolster brand awareness and market share in the coming years.