Danone Waters UK & Ireland and creative agency Impero are out with a new campaign to promote the launch of Danone’s new bottled water brand Infinity Electrolyte, which is enriched with zinc.
The campaign, called “Feed Your Mind” launches today and runs through September.
The agency has devised a social media strategy to help drive brand awareness, promote key product messaging and amplify the drink’s positioning in the market. The prime target: urban professionals.
Video content has been created for social channels, promoting the benefits and functionality (lifestyle/wellbeing) of the Infinity Electrolyte brand. According to the company, each bottle contains 15% of the recommended intake of zinc for adults. The mineral is positioned as a contributor to normal cognitive function.