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Google's New Layout For Call-Only Ads

  • Google, Monday, September 30, 2019 9:14 AM

Google rolled out a new layout for its call-only ads in an effort to help marketers drive higher-quality leads. The layout displays the business phone number at the top. The business name and headline appear below in smaller text. Google claims that on average the new design increases phone calls by 14%, up about 16% in call conversions, and 8% decrease in overall paid clicks. It also helps to prevent accidental clicks.

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