Biofreeze is appointing Droga5 as media and creative agency of record. The Many served as the incumbent agency.
The full remit is largely attributed to Accenture's recent acquisition of the
creative agency. “We initially came to Droga5 for their creative prowess, but after learning more about their breadth of capabilities, we now view them as a true business partner in all aspects
of our brand’s marketing," stated Michael McGoohan, Chief Marketing Officer at Biofreeze.
The first work under this new partnership is expected to debut in early 2020.