TV's broadcast network premiere week for the 2019-2020 season showed more double-digit percentage declines in traditional Nielsen measurement.
Looking at the top four broadcast networks, total average viewers for the first week of the season were down 9% to 6.2 million viewers in Nielsen live program-plus-same day time-shifted viewing -- with 18-49 viewers off 12% to a Nielsen 1.35 rating.
NBC had a major boost from “Sunday Night Football.” It took over where it left off last year and then some -- with top metrics in both 18-49 viewers and total viewers.
However, NBC -- as with most other networks -- showed declines, down 10% in 18-49 ratings to a 1.8 rating/9 share, and 5% lower in total viewers to 7.48 million viewers.
Fox was a rare exception in the first week -- benefitting from another season of “Thursday Night Football,” which pushed Fox's total viewer average 8% higher to 5.74 million and 6% higher in 18-49 ratings to a 1.7 rating/8 share.
CBS took on some of the biggest losses -- partly due to the absence of one of its strongest shows, “The Big Bang Theory,” which concluded its 12-season run last May.
CBS dipped 18% in total viewers to 6.89 million, losing a rare top spot in the week's period to NBC. The network also sank 23% in its first week in 18-49 viewer ratings to a Nielsen 1.0 rating/5 share.
ABC drifted just below CBS, down 13% in total viewers to 4.7 million and off 25% in 18-49 viewers to a 0.9 rating/5 share.