Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'

While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for turning that around.

The No. 1 option cited by both advertiser and agency executives interviewed by Advertiser Perceptions in September for Research Intelligencer is to reposition …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications