Yep, it’s World Octopus Day. One of my favorite foods.
That little personal tidbit of information aside, guess which agency has created a tie-in to celebrate the delectable mollusk and its big day?
I know, the suspense is killing you.
It’s Interpublic agency network MullenLowe Group, which a few years back embraced an inky new brand identify — an octopus with boxing gloves on each of its eight arms. It's designed to punctuate its challenger punch-above-its-weight view of the world.
To celebrate the big day this year, the agency created “Coral Greef.” The game is designed to bring attention to and perhaps help change the sad state of our oceans and the deteriorating ecosystems within them.
In a race against the clock, players can put their “challenger” mentality to the test to remove as much plastic as they can from the sea.
Players are encouraged to share their high score using the social-media icons at the end of the game. For every score that’s shared, MullenLowe Group will donate $5 to Plastic Oceans International.
Seems like a worthy cause. Check out the game here.