Samantha Foy has joined Cedar Knolls, NJ-based
Marketsmith as senior director of digital media after an eight-year stint at barter media-buying giant Active International.
Foy, who most recently served as senior account director of client
management at Active, will be responsible for national and local digital media at Marketsmith, including social, display, programmatic partners, native media, and mobile.
She reports to Norman
Lane, executive vice president of media investment at the agency.
Founded in 1999, Marketsmith is a performance-focused shop combining patented analytics and software with "human
ingenuity."
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