• by Larissa Faw , October 14, 2019

P.F. Chang's is appointing The Richards Group as the Asian restaurant chain's new creative agency of record. The business previously was handled in-house.

In addition to handling creative duties, the agency will be responsible for ongoing brand planning and digital strategy. Through this partnership, P.F. Chang’s aims to elevate the guest experience by showing the inspiration and connection between dishes and their Asian origin, as well as enhancing the overall dining experience.