Los Angeles-based independent film producer Solstice Studios, has selected media agency Crossmedia to be its first agency of record. It’s the agency’s first assignment from an entertainment studio.
The studio is releasing its first film, Unhinged, next August.
Solstice awarded the business to Crossmedia LA after a review process that included multiple undisclosed agencies.
Crossmedia's talent, expertise in analytics, integration of creative and media disciplines and commitment to transparency were said to be factors weighing in the agency’s favor.
The agency is based in New York City, opened an office in Philadelphia in 2011 and expanded to Los Angeles 2012.
Other clients include Nordstrom Rack, White Castle, Hertz and Expedia.