• by Wayne Friedman , October 28, 2019

AT&T's ad revenues were down for its legacy TV businesses in the third-quarter period -- but it witnessed strong gains from Xandr, its growing advanced advertising division.

All this helped AT&T’s overall ad revenues realize a slight 1.2% gain, to $1.5 billion.

Looking at Xandr, ad revenues grew a strong 13.3% to $504 million. For the nine-month period to date, Xandr’s revenues are 20% higher to $1.4 billion, from $1.2 billion a year ago.

AT&T’s Turner TV network division -- which comprises the biggest source of its advertising revenues -- was 3% lower to $913 million in the period, due to lower audience delivery in its domestic entertainment networks. A year ago, Turner’s ad sales were $944 million.

For the most recent nine-month period, Turner totaled $3.4 billion in advertising. AT&T closed its deal for TimeWarner (now WarnerMedia) in June 2018.

Turner's total revenues for the third quarter of 2019 were up 0.6% to $3 billion, due to higher subscription revenues growth at its U.S. networks and overall gains from its  international networks.