Sigstr, provider of a SaaS platform for employee email signature marketing, has formed an integration with Drift, a specialist in conversational marketing.
This arrangement will allow B2B marketers to move customers into chats directly from an email signature banner, the company says.
In addition, users will receive Outlook support while running hundreds of simultaneous campaigns, the company claims.
The combined technologies will provide performance analytics on the number of chats and CQLs generated through email signatures.
Clients are praising the integration. “We're never going to stop emailing, but sometimes you just want to get the conversation going in real-time,” states Kyle Lacy, CMO of Lessonly. “Sigstr lets us target who we want to chat with and moves the conversation from email to Drift instantly.” -