W2O is acquiring Radius Digital Science to expand the agency's scientific marketing communications services.
Founded in 2014, the New Jersey-based Radius promotes its ability to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands.
Under the deal, Radius will now operate as W2O radius and be grouped under the broader W2O Science network. This 100-person team also includes recently acquired scientific communications and medical marketing firms ISO.health (now W2O iso) and Arcus Medica (now W2O arcus).
Radius co-founders Michelle Peterson and Brandon Pletsch will serve in leadership roles within the acquired operation.
W2O and Radius have previously collaborated on projects and believe there are synergistic benefits to a closer partnership.
Formally joining forces further "diversifies our extensive ‘marketeching’ toolbox" and "raises the bar for how we execute on scientific creative across our suite of integrated capabilities," says Jim Weiss, founder/CEO, W2O.”