Millennials: Twice As Likely As Boomers To Donate To News Outlets

  • by November 18, 2019


The audience migration from print to digital media has lured away advertisers while pushing local newspapers to search for a more sustainable business model.

Increasingly, newspapers are relying on reader revenue -- including subscriptions, memberships and paywalls -- to replace some of their lost ad sales.

While subscriptions are still …


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