Automakers with leading-edge technology in their new cars may have a distinctive edge over those without it.
A new study finds that U.S. consumers who plan to buy or lease a new car are attracted to the smart technology that comes with the vehicle.
The majority (79%) of those who plan to buy or lease a new vehicle say they would consider abandoning a favorite automaker or vehicle to get the latest smart technology, according to the study by GfK.
Of those, 27% said they “definitely” would consider passing on a favorite brand for smart car technology, according to the survey of 3,500 intended car buyers.
Car brands without the latest technology should be more worried about younger buyers, with 89% of those 18 to 22 years old saying they would consider a brand switch for better technology, compared with 85% of those 23 to 41, 82% of those 42 to 53 and 73% of those 54 and older.
The smart technologies intended car buyers most desire in their next vehicle are active safety technology (35%), connected vehicle (24%) and infotainment systems (19%).
Those who plan to purchase luxury vehicles have much stronger interest in emerging tech capabilities, according to GfK.
The good news is that many automakers saw this coming and have cars loaded with the latest technologies on the way.